Napster Music streaming Industry Email List services are popping up like mushrooms. But Spotify remains (still) the largest player in the Netherlands. As many as half of iPhone users have downloaded the app. That is of course Industry Email List interesting data for advertisers. And Spotify is now responding to that, with an extension of Spotify Advertising. Spotify users Do you also use this streaming service? Then you are certainly not the only one. In addition to the Netherlands, Spotify is a popular platform in 77 other countries. The Q1 results show that Industry Email List the platform has 422 million monthly active users worldwide. Of these, 182 million users are 'subscribers', ie paying subscribers. Those are big numbers.
Spotify can therefore be an Industry Email List interesting platform for both nationally and internationally oriented companies to reach a large audience. Spotify user results in Q1 2022. Source: Spotify . Spotify Advertising Despite the attractive user figures, advertisers are reluctant to use audio ads. According to Spotify, this is because the Industry Email List impact you make with it is difficult to measure. So what your ad actually delivered is not Industry Email List entirely clear. That makes it unattractive to allocate a budget for it. At the beginning of this year, Spotify Advertising also launched a new tool: Ad Studio.
This allows you as an advertiser Industry Email List to target better with real-time and genre targeting. This tool makes it possible for both small and large brands and companies to create audio campaigns. To make the results more measurable, the platform is now introducing a new tool: Spotify Brand Lift. Spotify Fire Lift Spotify Brand Lift shows how Spotify users respond to their audio, video and display ads in the Freemium version of the app. The launch Industry Email List of Spotify Brand Lift follows Spotify's recent acquisition of Podsights (a podcast ad measurement service) and Chartable (a podcast analytics platform). How does this tool work? Spotify describes the Industry Email List operation of their new tool as follows: The objectives and target group(s) are determined by the advertiser and Spotify.